Freshmarketer
Transform your marketing

As Freshworks partners, Lida provides sales and services for Freshmarketer, Freshworks' AI-powered Marketing solution. Generate sales-ready leads, amplify multichannel engagement and drive business impact with AI-powered marketing automation.

Maximize reach with multichannel engagement. Be it email, SMS, WhatsApp, or social media — engage with customers on the channels they like. Create customized landing pages, web forms and intelligent chatbots to capture leads and accelerate sales.

Unlock powerful insights with first-party data. Get a unified view of customer interactions with your website, past campaigns, and sales teams. Use AI-driven lead scoring and predictive segmentation to run personalized campaigns that drive more opens, clicks, and conversions.

Improve efficiency with advanced automation. Craft campaigns effortlessly with your AI-assistant. Build always-on, multichannel journeys in minutes to nurture leads, recover abandoned carts, drive repeat purchases, and improve retention.

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Case Study

Problems

Complex Active Directory Environment
Reliance on IT Teams' Manual Tasks
Multiple Firewalled Cloud Services

Solutions

AWS to Azure webhooks
On-premises hybrid runbooks
Automated updates to AD Data

Integrating data via HTTP through two separate cloud environments, as well as locally secured on-premises operations. Through this project the client has been able to fully automate several repetitive technical tasks.

Freshmarketer Transform your marketing